Privacy is highly important to us. This Privacy Policy (this “Policy”) sets out the key elements of how we address the privacy and security of information entrusted to us by our users, customers, and business partners (collectively, “User” or “you”) through their access and use of the Medical Optical Machine-Learning Ltd. (“MOM”, “us” or “we”) electronic health record, telehealth and medical detection platform (the “Services”), as well as the privacy of information entrusted to us by business partners, prospects and others who seek information and/or contact us through our website and through our mobile software application (collectively, the “Site”). The Site can be used and accessed by the public as a source of general information about MOM. Our Users also can access the Services via the Site.

As privacy laws and practices evolve, we will amend this Policy from time to time. While we will endeavor to give reasonable notice of such changes, we do reserve the right, where necessary, to do so without prior notice.

What is considered private?

Information that is used by a government authority, financial institution or insurance carrier to distinguish a person from other individuals (e.g., social security number, social insurance number, credit card information, or insurance policy number) is private. Such information can be used to identify an individual (e.g., a patient at a healthcare clinic). Certain information may be used to contact a person directly (e.g., an email address, home mailing address or telephone number). Depending on the jurisdiction, the above identifiers are considered to be Personal Information (“PI”), Personally Identifiable Information (“PII”), Sensitive Personal Information (“SPI”) or a similar term, and it is private. An individual’s business contact information and business title generally are exempt from privacy laws. Information about an individual’s health, including insurance and billing information, is also considered – depending on the jurisdiction – to be PI, Protected Health Information (“PHI”), Personal Health Information (also known as “PHI”), Individually Identifiable Health Information (“IIHI”) or a similar term, and it also is private. In Canada and the United States, the laws that primarily govern how we deal with the PI, PII, SPI, PHI and IIHI which you provide to us in relation to the Services are listed in Table 1.

For the remainder of this Policy, we will refer to all PI, PII, SPI, PHI, IIHI, and “Health Information” as “Personal Information” unless we specifically note otherwise. If we wish to refer only to information about a specific individual’s health but not to other forms of Personal Information, we will refer to “PHI.”

This Policy also will apply to non-personal information if such information can be used in combination with other Personal Information or non-personal information to identify an individual.

Please be aware that this Policy only covers information manually submitted to, or automatically collected by, us through use of the Site and/or the Services. If you contact or exchange information with another User in person or through a means other than through the Site or Services, such activity is not covered by this Policy. Additionally, if you are not a User of MOM by way of written agreement and are contacting us out of interest in the Services, a business partnership or a job opportunity, please be aware that the information that you share with us is not covered by this Policy, unless required by law.

Personal Information Collected by the Services

There are two ways Personal Information can be submitted to us. The first is through direct submission or what we call ‘Manual Submission’ and the second is by way of ‘Automatic Submission’ triggered by any interaction with the Site through a computer, Point of Care station, mobile device or tablet.

Manual Submission

Personal Information can be submitted to us directly when you communicate with us offline (in person or by telephone), via email or via the Site (by entering data or uploading files) or when you authorize MOM to access, retrieve and/or import Personal Information from another User or third party on your behalf.

Automatic Submission

Whenever your computer, mobile device or tablet visits, logs in or otherwise interacts with the Site, we gather data from your device and the operating software of your device transmits a ‘request’ to us. That request includes non-personal information that is necessary to identify and route the information your device is requesting. This communication is necessary for all website and Internet services.


MOM is a cloud-based Software-as-a-Service (SaaS) platform designed to help people connect with a variety of related healthcare networks and service providers, manage their health records, and identify when they need to see a healthcare professional. We primarily collect Personal Information as necessary to communicate with you and/or to provide the Services. Some Personal Information (but not PHI) also may be collected for marketing and sales purposes (e.g., if you complete a form to register for a webinar or download content, or if you visit a part of our Site where we deploy cookies from LinkedIn, Facebook, Twitter, etc.).

Personal Information and non-personal information may be used for the following reasons:

  • to register User accounts
  • to contact Users to discuss their experience with the Services, current and future needs as a User, or to communicate future
  • promotions or special events which might benefit them
  • to contact a prospective User
  • to provide our cloud-hosted SaaS Services
  • to operate, maintain, manage and administer the Services, including processing registrations and payments, and diagnosing technical problems
  • to respond to questions and communications
  • to make service or administrative announcements to Users about unscheduled downtime or new features, services, products, functionality, terms, or other aspects of the Services
  • to perform audits, research, measurements and analyses in an effort to maintain, administer, support, enhance and protect the Services, including determining usage trends and patterns and measuring the effectiveness of content, advertising, features or services
  • to create new features, products or services
  • to contribute to certain health and medical research (only non-personal information will be used)*
  • to provide benchmarking and performance tracking solutions*

* We may track and analyze non-identifying, aggregate usage, and volume statistical information from our visitors and Users and may provide such information to third parties. We are committed to ensuring privacy and protecting Personal Information. We also are committed to providing valuable insights and analytics to enable better performance and quality.

Personal Information and non-personal information may be used for the following reasons:

  • saving User preferences
  • preserving session settings and activities
  • providing limited auto-fill functionality for those who use the Services frequently
  • analyzing various features and content of the Services


We may use “cookies” and other similar technologies, such as web beacons, pixel or gif tags, and action tags. Those technologies collect information that assists us to improve products and services, advertising, customer communications and the shopping experience.

For example, we may use information collected through cookies and similar technologies to recognize the user of our websites and supplement our confidential profile for that user, determine a user’s general location to tailor the website content to that user’s location, track use of the websites, offer personalized web page content, information and advertisements, and otherwise facilitate and improve the website experience. You may choose to decline or disable cookies if your web browser permits, but doing so may affect your ability to access or use certain features of our websites. Information about how Google uses cookies and how you can limit or disable certain kinds of cookies on your personal computer or mobile device is available here: and

We may use web beacons, pixel or gif tags, and action tags to confirm that e-mail messages have been delivered and opened. You may opt-out of receiving e-mails in accordance with this Privacy Policy.

Information provided by cookies may be collected and processed by us or by our third party service providers, including Google and Facebook. Additionally, we may use Google Analytics to track and analyze page usage behavior to improve performance in the use of the Services and the Site. We use this to track only what page you are clicking on, and do not use it to track any Personal Information. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. For greater clarification, while our data collection practices won’t be altered, they also won’t be applied in situations where you have prevented the tracking from occurring.

We will never sell your Personal Information (or non-personal information if it can be used in any way to identify you).

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for operational, statutory/regulatory or other legal reasons.


Personal Information collected through the Site may be accessed and used by MOM to respond to User requests for support. This may include testing and applying new product or system versions, patches, updates and upgrades; monitoring and testing system usage and performance; and, resolving bugs and other issues which a User reports to MOM.

Personal Information collected for this purpose is only used for time periods relevant to fulfill such purpose.


From time to time, we may ask Users to complete surveys or ratings about the provision of the Services or of their own health care practices. You should assume that the content of any Personal Information you provide would not be maintained in confidence. We will, however, tell you why we are collecting your responses and how they will be used. In completing such surveys, be mindful of what Personal Information is disclosed. We recommend against sharing any PI, PHI or other sensitive information that could be traced, directly or indirectly, to any individual.

Consent and Authorization

By visiting the Site, you are consenting to the use of your Personal Information for the aforementioned purposes. On occasion, we may request additional consent in connection with the use or sharing of Personal Information for a purpose not stated in this Policy or because the law requires such consent.

If you are a MOM User, we will never use your Personal Information in a manner not otherwise provided for in our written contracts with you, authorization forms you provide to us, or this Policy.

 Protecting Health Information

As a provider of hosted, electronic health record solutions, and telehealth services, MOM and its network of health care providers and subject to laws and regulations governing the use and disclosure of PHI. In the United States, the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), the Health Information Technology for Economic and Clinical Health of 2009 (“HITECH”), along with the regulations adopted under those statutes, and similar state laws (where those laws are more stringent than HIPAA) govern the handling of PHI. In Canada, provincial laws govern the handling of PHI. See Table 1: Privacy Laws Applicable to the Services. Other laws may apply with respect to specific Users, as set forth in our contracts with those Users. Health care providers are considered to be Covered Entities under HIPAA and are subject to its rules regarding PHI. If a provider delegates some of its work to a third party, and that party must access PHI in order to perform the work, then such party is considered by HIPAA to be a Business Associate and is subject to the same rules regarding the protection of PHI as the Covered Entity. To enforce protection, HIPAA requires Covered Entities to execute a “Business Associate Agreement” or ”BAA” with each of its Business Associates. Our U.S.-based customers are required to sign a BAA with us. As a Business Associate, we are required to use reasonable and appropriate measures to safeguard the confidentiality, integrity and accessibility of PHI that is stored and processed on behalf of Covered Entities. Similarly, Alberta’s Health Information Act requires that our Alberta customers enter into an Information Manager Agreement (“IMA”) with us and, from time to time, we may enter into similar contracts with other Canadian customers, related to each party’s obligations to comply with applicable provincial privacy laws. From time to time, the terms of MOM’s standard BAA, IMA and/or similar agreements may be posted on the Site.

 Sharing Your Personal Information

Third-Party Websites, Software and Services

Our Site contains links to third-party websites, software and services. Users and visitors who access a linked website via the Site may be disclosing Personal Information. It is the responsibility of the User to keep Personal Information private and confidential. Additionally, we allow third-parties to offer services to our Users through integration with the MOM cloud-based healthcare software provider (“Connected Services”). Users’ use of Connected Services is optional. Users that choose to use a Connected Service acknowledge and authorize the transmission of Personal Information to a third party. We are not responsible for, nor can we control, the privacy practices of third parties. A third party’s use, storage and sharing of your Personal Information is subject to its own privacy policies and not this Policy.

Business Reorganizations or New Management

There are two situations where we will need to share your Personal Information with a third party as a result of a business reorganization. The first situation concerns the acquisition of MOM by a third party, and the second concerns the acquisition of our Users. A reorganization involves a sale, merger, transfer, exchange or other disposition of all or part of a business. If such a transaction occurs, be aware that your Personal Information may be made available to the acquiring party. If the reorganization concerns one of our customers, MOM requires the parties participating in the sale to show written evidence of the completed transaction, or some alternate form of written authorization (by both the buyer and the seller), to transfer Personal Information hosted by the Services from the seller to the buyer. A change in management of a customer facility could involve similar authorization requirements, if data must be transferred from the prior management company to the new management company (or to the owner). We will not disclose your Personal Information to a party without sufficient and proper authorization from you, unless required by law.

Legal Procedures

We may need to preserve, use or disclose your Personal Information in response to a court order, subpoena, search warrant, judicial proceeding or other legal process, if we have a good faith belief that the law requires us to do so, or to otherwise protect our rights. Some legal procedures may prohibit or prevent us from notifying Users, other individuals or entities identified in such procedures or may compel us to take measures otherwise in violation of this Policy or a written agreement you have with us.

Personal Information preserved as a result of legal procedures can be maintained for an indefinite period of time and for as long as we have a good faith belief that it is necessary and appropriate under the circumstances. These procedures may also involve your information; for example, if your contractual relationship with us has been terminated or disabled.

 Security, Threats and Breach Notification

Our Services have physical, administrative and technical security measures in place to protect against the loss, misuse, unauthorized access and alteration of data and Personal Information under our direct control. When the Services are accessed using current browser technology, Secure Socket Layer (“SSL”) technology protects information using both server authentication and data encryption to help ensure that data is safe, secure, and available only to you. MOM also implements an advanced security methodology based on dynamic data and encoded session identifications, and hosts the Services in a secure server environment which uses a firewall and other advanced technology to prevent interference or access from outside intruders. Unique usernames and passwords also are required and must be entered each time a User logs into the Services.

We are committed to educating our staff about the protection of Personal Information, and the importance of compliance with relevant privacy legislation and company policies. Employees and contractors are required to sign confidentiality agreements.

These safeguards help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of Personal Information; however, it is important to remember that no system can guarantee 100% security at all times. In the event that we detect a threat to security or a security vulnerability, we may attempt to contact you to recommend protective measures. Additionally, incidents of suspected or actual unauthorized handling of Personal Information are always directed to MOM’s team, which is responsible for determining escalation and response procedures, depending on the severity and nature of the incident. Incidents involving unauthorized handling of PHI will be governed by relevant legislation and, where applicable, the provisions of a BAA, IMA or similar agreement with a User. If MOM determines that Personal Information has been misappropriated or otherwise wrongly acquired, MOM will report such misappropriation or acquisition to you promptly.

For Users  who purchase Connected Services, it is important to note that the third-party vendors that provide Connected Services to you may have different procedures in place to protect your Personal Information than the standards MOM has implemented. We cannot be responsible for their policies or their compliance with them, regardless of whether we have integrated their solutions with our Services and/or made them available to you.

 Openness, Transparency and Access to Personal Information

Upon written request by an authorized individual, MOM will allow access to any PHI collected and stored about a User, unless providing access could reasonably be expected to interfere with the administration or enforcement of the law or it is impracticable or impossible for MOM to retrieve the PHI. However, MOM will first direct the individual to the applicable User with the request that the User provide such access to the individual as the majority of our contracts make the User the appropriate party to respond to access requests. When provided with reliable evidence of an error in PHI data, MOM will correct any inaccurate PHI, unless to do so would interfere with the administration or enforcement of the law. However, where such a request comes from an individual whose PHI allegedly contains an error, MOM will first direct the individual to the applicable User, with the request that the User review the request and inform MOM whether there is, in fact, any clinical merit to the claim that an error exists (and, if so, will require the User’s written authorization and instruction to correct such error). Unless otherwise prohibited or restricted by the applicable User, MOM may transmit any corrected PHI to third parties that have had access to the erroneous PHI. Please note that any deletions performed by MOM to correct an error in PHI will only be “soft” deletes (i.e., the data will no longer be viewable from the front end of the platform). In order to be able to address any concerns about fraud which may be raised in the future by, for example, a resident or a government agency, we will retain evidence of: (i) the deletion; (ii) your authorization to make the deletion; and (iii) the prior version of the data.

If Users need to update or change their Personal Information stored by us, they may do so by editing the User record via the Services.

 Retention and Deletion

MOM will retain Personal Information: as necessary for the purposes outlined in this Policy; for as long as a User account remains active; as required to manage and administer the Services; as required to carry out legal responsibilities (e.g., legal holds and other legal procedures); to resolve a dispute (including enforcement of a contract); or, as communicated to you at the time of collection. After all applicable retention periods have expired, we will delete or destroy your Personal Information in a manner designed to ensure that it cannot be reconstructed or read. If, at any time, it is not feasible for us to delete or destroy your Personal Information, we will continue using the same safeguards of protection and security outlined in this Policy and related subordinate policies, for as long as it cannot be destroyed.

Data Storage

MOM is only hosted on datacentres located in Canada and personal health information is always stored in Canada.

 Opt-Out Policy

We offer visitors to the Site and our Users using the Services a means to choose how we may use the information they provide to us. If, at any time, you change your mind about:

  1. our use of Personal Information submitted to the Site;
  2. our use of Personal Information submitted via the Services;
  3. receiving notices from us (including automatic notifications about updates to the Services and the frequency with which we send you such messages); or
  4. receiving marketing or sales notices from us, including special offers, product enhancement details, event information, etc.;
  5. sharing your non-personal information with third parties (as described in this Policy), send us a request specifying your choice or change of permission by contacting us.

Please note that, if you choose to impose certain restrictions on our use of your Personal Information – e.g., if we may no longer access your database to perform any necessary quality testing or disaster recovery testing – you may no longer be able to use the Services. Similarly, if you choose to unsubscribe from receiving notifications or messages from us, your User experience in using the Services may be compromised. If complying with your request would result in termination of the Services, we will make that clear to you and confirm that this is what you want before proceeding.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, statutory/regulatory or other legal reasons.

 Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information.

 Contact Us

If you believe your Personal Information has been used in a way that is inconsistent with this Policy or your specified preferences, or if you have further questions related to our privacy practices, please contact us electronically here, or by mail at the address below:


Table 1: Privacy Laws Applicable to the Services

Applicable Law (includes any amendments and implementing regulations)Type of Personal Information Governed by the LawJurisdiction
Health Insurance Portability and Accountability Act of 1996, P.L. 104-191 *Protected Health InformationUnited States
Health Information Technology for Economic and Clinical Health Act of 2009, P.L. 111-5, Title XIII (amends HIPAA)Health Information and Individually Identifiable Health InformationUnited States
Personal Information Protection Act, SBD 2003, c. 63Personal Information (including that relating to the mental or physical health of individuals)British Columbia
Health Information Act, RSA 200, c. H-5Health InformationAlberta
Health Information Protection Act, SS 1999, c. H-0.021Personal Health InformationSaskatchewan
Personal Health Information Act, CCSM, c. P33.5Personal Health InformationManitoba
Personal Health Information Protection Act, SO 2004, c. 3, Sch. APersonal Health InformationOntario
Personal Health Information Act, SNL 2008, c. P-7.01Personal Health InformationNewfoundland and Labrador
Health Information Act, RSPEI 1988, c. H-1.41Personal Health InformationPrince Edward Island
Personal Health Information Act, SNS 2010, c. 41Personal Health InformationNova Scotia
Health Information Privacy and Management Act, SY 2013, c. 16Personal Health InformationYukon
Personal Information Protection and Electronic Documents Act, SC 2000, c. 5“An Act to support and promote electronic commerce by protecting personal information that is collected, used or disclosed in certain circumstances, by providing for the use of electronic means to communicate or record information or transactions….” Note that Personal Health Information is expressly excluded from Part 1 (“Protection of Personal Information in the Private Sector”).Canada
Digital Privacy Act, SC 2015, c. 32 (amends PIPEDA)Personal InformationCanada
Canada’s Anti-Spam Legislation S.C. 2010, c. 23“An act to promote… the economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities….” Requires express or implied consent to send commercial electronic messages (e.g., emails, texts and instant messages).Canada

* Note: HIPAA is a federal law and is the default law that applies in each state. A state can choose to make stricter laws about one or more aspects of protecting PHI. In that case, the state law will apply. Where it is less protective, HIPAA will apply.